I'm a creative director who leads with strategy. No, really.
After years leading brand strategy, I became a creative director. Now I do both as Head of Creative Strategy at The Washington Post.
I lead a team of creatives and strategists developing content products and cross-channel campaigns that meet audiences where they are. I conceived and built Postworthy, a B2B creator marketing platform that grew into a multimillion-dollar product at The Post.
In my pre-Post days working across WarnerMedia's portfolio from Adult Swim to CNN, I built the go-to-market strategy for WarnerMedia Impact, an ESG content platform spanning strategy, production and distribution that helped brands make their own good news.
My work
2025
The Ad Council
The Number One
Gun injuries are the number one killer of kids in the US. The Number One is a cross-channel campaign that bypassed the political and the polarizing by centering the first-person stories of people who know firsthand what gun injuries are doing to kids, families and communities.
Read case studyMy work
4 projects
WP Creative Group
Postworthy
2026
Postworthy is an end-to-end B2B creator marketing platform for creator-led social video. Postworthy creators are vetted, credentialed subject matter experts from inside a brand's own target audience, producing thought leadership with real authority, worthy of posting to that audience's feeds.
Marriott Bonvoy
The Regeneration of Travel
2021
The Washington Post's first TikTok branded content partnership, built on the insight that post-pandemic travelers didn't want to return to tourism as usual in the wake of the COVID pandemic.
Discover
Seize The Daylight
2021–2022
A year-long multichannel campaign spanning editorial and custom content that tackled financial anxiety with a counterintuitive idea: optimism is a muscle, and small actions are how you build it.
The Washington Post
WP Next
2024
I was the content director of all on-stage programming at WP Next, The Washington Post's annual marketing summit, conceiving and developing 12 original sessions that gave clients new frameworks for understanding the issues shaping their businesses and industries.